• New York City, NY

111 Varick Street

  • Client

    Madigan Development LLC
  • Location

    New York City, NY
  • Year

    2019
  • Size

    125,000 sq. ft.
  • Mandate

    Interior Design

Tranquility runs throughout the interiors of the luxury condo tower of 111 Varick Street. A 30-storey, post-war rental building in Manhattan’s SoHo neighborhood, rich colors and textures define its sumptuous common areas, creating an oasis away from the urban buzz. The décor of its 100 units reinvents downtown living with a boutique, SoHo feel, maintained throughout its amenity spaces. The latter includes an inviting, lounge-style lobby with rustic accents, a rooftop terrace and state-of-the-art fitness center.


  • Services

  • Digital

  • Interior Design

  • Branding

  • Environmental design

  • Wayfinding

  • Architecture

  • Types

  • Hospitality

  • Leisure and Entertainment

  • Retail

  • Restaurants

  • Heritage

  • Workplace

  • Residential